Privacy policy
Privacy policy - Datamobile AG
We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of the Datamobile AG. The use of the Internet pages of the Datamobile AG is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we usually obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR/DSGVO), and in accordance with the country-specific data protection regulations applicable to the Datamobile AG. With this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. In addition, this data protection declaration informs the data subjects of the rights to which they are entitled.
As the controller, Datamobile AG has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions can generally have security vulnerabilities, so that absolute protection may not be guaranteed. For this reason, every data subject is free to transmit personal data to us by other means, e.g. by telephone.
1. definitions
The data protection declaration of Datamobile AG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be readable and understandable for the public as well as for our customers and business partners. To ensure this, we would first like to explain the terminology used.
In this privacy policy, we use the following terms, among others:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Affected persons
Person The data subject is any identified or identifiable natural person whose personal data are processed by the controller.
c) Processing
Processing is any operation or set of operations which is performed upon personal data or sets of personal data, whether or not by automatic means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling
Profiling is any form of automated processing of personal data that consists of using personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects of that natural person's job performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific person without the use of additional information, provided that this additional information is kept separate and technical and organisational measures are taken to ensure that the personal data cannot be attributed to an identified or identifiable natural person.
g) The controller or the person responsible for the processing
The controller or the data controller shall be the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where Union or Member State law determines the purposes and means of such processing, Union or Member State law may provide for the controller or the specific criteria for its designation.
h) Processors
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.
i) Recipient
A recipient is a natural or legal person, public authority, agency or other body to whom the personal data are disclosed, whether or not a third party. However, public authorities which may receive personal data in the framework of a specific investigation under Union or Member State law shall not be considered as recipients; the processing of such data by those authorities shall be carried out in compliance with the applicable data protection rules, in accordance with the purpose of the processing.
j) Third
Third party means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons authorised to process personal data under the direct supervision of the controller or the processor.
k) Consent
Consent of the data subject is any arbitrary, specific, informed and unambiguous indication of his or her wishes by which he or she signifies his or her agreement, by means of a statement or a clear affirmative action, to the processing of personal data relating to him or her.
2. data transfer to third countries
According to Art. 49 (1) lit. a DSGVO, data may be transferred to third countries with the explicit consent of the website visitor. In the following, we will therefore explain in more detail the possible risks associated with the transfer of data to third countries, such as the USA. Our website uses various services from third-party providers based in the USA, such as Google, Facebook, LinkedIn, Twitter and YouTube, which sometimes also process personal data. However, the USA is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes. In addition, EU citizens do not have any suitable legal protection options in this regard. For this reason, we inform you about the risks arising in this context when you first visit our website and ask for your express consent to the transfer of data to third countries. Your settings in this regard can be found in the footer area of the website under "Cookie settings". There you can revoke your consent to the transfer of data to third countries at any time and also adjust your cookie setting for this website.
3. name and address of the controller
The controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union and other provisions of data protection law is:
Datamobile AG
Industriering 14 / 4th floor
FL-9491 Ruggell
4. cookies
The internet pages of Datamobile AG use cookies. Cookies are text files that are stored in a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which internet pages and servers can be assigned to the respective internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the dats subject's individual browser from other internet browsers that contain other cookies. The unique cookie ID can be used to recognise and identify a specific internet browser.
Through the use of cookies, the Datamobile AG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
With the help of a cookie, the information and offers on our website can be optimised for the user. Cookies enable us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the website user who uses cookies does not have to enter access data each time he or she accesses the website, as these are taken over by the website and the cookie is thus stored on the user's computer system. Another example is the cookie of a shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.
The data subject can prevent the setting of cookies via our website at any time by making the appropriate setting in the Internet browser used, thereby permanently preventing the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programmes. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
5. collection of general data and information
The website of the Datamobile AG collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accessed our website (so-called "referrer"), (4) the accessing system's IP address. (4) the sub-pages, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that can be used in the event of attacks on our information technology systems.
When using these general data and information, the Datamobile AG does not draw any conclusions about the data subject. Rather, this information is required in order to (1) correctly deliver the contents of our website, (2) optimise the contents of our website as well as its advertising, (3) ensure the long-term operability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. Therefore, the Datamobile AG analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.
6. registration on our website
The data subject has the possibility to register on the website of the controller by providing the personal data. The personal data transmitted to the controller is indicated in the respective input mask for the registration. The personal data entered by the data subject are collected and stored exclusively for the controller's internal use and for its own purposes. The controller may request the transfer to one or more processors (e.g. a parcel service) who will also use the personal data for an internal purpose attributable to the controller.
When registering on the website of the responsible body, the IP address assigned by the internet service provider (ISP) and used by the person concerned, the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offences committed. In this respect, the storage of this data is necessary to secure the controller. This data will not be passed on to third parties unless there is a legal obligation to pass on the data or the passing on serves the purpose of criminal prosecution.
The registration of the data subject with the voluntary provision of personal data is intended to enable the proprietor to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the data stock of the proprietor.
The data controller shall provide any data subject, upon request and at any time, with information on what personal data is stored about the data subject. In addition, the data controller shall rectify or erase the personal data upon request or indication by the data subject, unless there is a legal obligation to retain the data. The entire staff of the controller shall be available as contact persons for the data subject in this respect.
7. subscribe to our newsletters
On the Datamobile AG website, users have the option of subscribing to our company's newsletter. The input mask used for this purpose determines which personal data is transmitted and when the newsletter is ordered from the responsible office.
The Datamobile AG informs its customers and business partners regularly by means of a newsletter about enterprise offers. The newsletter of the company may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail is sent to the e-mail address registered for the first time by a data subject in the double opt-in procedure for the newsletter dispatch. With this confirmation e-mail, proof is provided that the owner of the e-mail address as the data subject is authorised to receive the newsletter.
When registering for the newsletter, we also store the IP address of the computer system assigned by the Internet Service Provider (ISP) and used by the data subject when registering, as well as the date and time of registration. The collection of this data is necessary to understand the (possible) misuse of a data subject's email address at a later point in time and therefore serves the purpose of legal protection of the data controller.
The personal data collected in the course of a registration for the newsletter will only be used for sending our newsletter. In addition, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a corresponding registration, as may be the case in the event of changes to the newsletter offer or a change in technical circumstances. No personal data collected by the newsletter service is passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data given by the data subject for sending the newsletter can be revoked at any time. For the purpose of revoking consent, you will find a corresponding link in each newsletter. It is also possible at any time to unsubscribe from the newsletter directly on the website of the controller or to communicate with the controller in another way.
8. newsletter tracking
The Datamobile AG newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable the recording and analysis of log files. This enables statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Datamobile AG may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.
This personal data collected in the counting pixels contained in the newsletters is stored and analysed by the responsible body in order to optimise the dispatch of the newsletter as well as to adapt the content of future newsletters even better to the interests of the persons concerned. This personal data will not be passed on to third parties. The data subjects have the right at any time to revoke the declaration of consent given separately in each case by means of the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. The Datamobile AG automatically regards a withdrawal from the receipt of the newsletter as a revocation.
9. contact options via the website
The website of the Datamobile AG contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data voluntarily transmitted by a data subject to the data controller will be stored for the purpose of processing or contacting the data subject. No disclosure of this personal data to third parties takes place.
10. subscription to comments on the blog on the website
The comments in the Datamobile AG blog can be subscribed to by third parties. In particular, there is the possibility that a commentator subscribes to the comments after his comments on a particular blog post.
If a data subject decides to subscribe to the option, the controller will send an automatic confirmation e-mail to verify, through the double opt-in procedure, that the owner of the e-mail address provided has opted in to this option. The option to subscribe to comments can be terminated at any time.
11. routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as granted by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the purpose of the storage is no longer given or if a retention period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
12. rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.
b) Right to information
Every data subject has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about his or her personal data stored and a copy of that information. In addition, European directives and regulations grant the data subject access to the following information:
- the purposes of the processing;
- the categories of personal data concerned;
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
- as far as possible, the intended period for which the personal data will be stored or, if this is not possible, the criteria used to determine this period;
- the existence of the right to obtain from the controller the rectification or erasure of personal data or the restriction of the processing of personal data concerning the data subject or to object to such processing;
- the existence of the right to lodge a complaint with a supervisory authority;
- if the personal data are not collected from the data subject, any available information about their source;
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved and the significance and envisaged consequences of such processing for the data subject.
In addition, the data subject has the right to obtain information on whether personal data are transferred to a third country or to an international organisation. If this is the case, the data subject has the right to be informed about the adequate safeguards in connection with the transfer.
In order to exercise the right to object, the data subject may contact any employee of the Datamobile AG.
c) Right of rectification
Every data subject shall have the right granted by the European legislator to obtain from the controller the rectification without delay of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by making a supplementary declaration.
If a data subject wishes to exercise this right of rectification, he or she may at any time contact any employee of the controller.
d) Right to erasure (right to be forgotten)
Every data subject shall have the right granted by the European legislator to obtain from the controller the erasure without delay of personal data concerning him or her, and the controller shall be obliged to erase personal data without delay where one of the following grounds applies, as long as the processing is not necessary:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- The data subject revokes the consent on which the processing is based pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR if there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no compelling legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
- The personal data have been processed unlawfully.
- The personal data must be erased in order to comply with a legal obligation under Union or Member State law to which the controller is subject.
- The personal data was collected in connection with the provision of information society services in accordance with Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Datamobile AG, he or she may, at any time, contact any employee of the controller. An employee of Datamobile AG shall promptly ensure that the erasure request is complied with immediately.
Where the controller has published personal data and is obliged to erase them pursuant to Article 17(1), it shall, taking into account the available technology and the cost of implementation, implement appropriate measures, including technical measures, to inform other bodies responsible for processing the personal data that the data subject has requested erasure by those bodies, of any links to those personal data or of any copies or replications of those data, where processing is not necessary. An employee of the Datamobile AG will arrange the necessary measures in individual cases.
e) Right to restriction of processing
Every data subject has the right, granted by the European legislator, to obtain from the controller a restriction of processing where one of the following applies:
- The accuracy of the personal data shall be contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are needed by the data subject for the establishment, exercise or defence of legal claims.
- The data subject has objected to the processing pursuant to Article 21(1) of the GDPR, pending an assessment of whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Datamobile AG, he or she may at any time contact any employee of the controller. The employee of the Datamobile AG will arrange the restriction of the processing.
f) Right to data portability
Any data subject shall have the right, granted by the European legislator, to receive personal data concerning him or her which have been transmitted to a controller in a structured, commonly used and machine-readable format. He/she has the right to transfer this data to another controller without hindrance from the controller to whom the personal data have been transferred, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on the basis of a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
In addition, when exercising their right to data portability under Article 20(1) of the GDPR, the data subject has the right to have personal data transferred directly from one controller to another, provided that this is technically feasible and does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any employee of the Datamobile AG.
g) Right of objection
Any data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
The Datamobile AG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.
If the Datamobile AG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling, insofar as it is related to this direct marketing. If the data subject objects to the Datamobile AG to the processing for direct marketing purposes, the Datamobile AG will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Datamobile AG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
If a data subject wishes to exercise this right of access, he or she may at any time contact any employee of the controller. Furthermore, in the context of the use of information society services, the data subject is free to exercise his or her right to object by automated means using technical specifications, without prejudice to Directive 2002/58/EC.
(h) automated individual decisions, including the production of
Profiling Any data subject shall have the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, as long as the decision (1) is not necessary for his or her occurrence, or the performance of a contract between the data subject and a controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also provides for suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, the Datamobile AG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the Datamobile AG.
i) Right to withdraw data protection consent
Every data subject has the right granted by the European legislator to withdraw his or her consent to the processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the Datamobile AG.
13. data protection in applications and application procedures
The controller collects and processes the personal data of applicants for the purpose of managing the application procedure. The processing may also take place electronically. This is the case in particular when an applicant submits relevant application documents to the controller by e-mail or via a web form on the website. If the data controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of handling the employment relationship in compliance with the statutory provisions. If no employment contract is concluded with the applicant by the controller, the application documents are automatically deleted two months after the notification of the rejection decision, unless there are other legitimate interests of the controller against the deletion. Another legitimate interest in this context is, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).
14. privacy policy on the application and use of Facebook
On this website, the controller has integrated components of the company Facebook. Facebook is a social network.
A social network is a place for social encounters on the internet, an online community that usually allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos and network through friend requests.
The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside the United States or Canada, the controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website operated by the controller, in which a Facebook component (Facebook plugins) has been integrated, is called up, the web browser of the information technology system of the person concerned is automatically requested to download the representation of the corresponding Facebook component from Facebook via the Facebook component. An overview of all Facebook plugins can be found at https://developers.facebook.com/docs/plugins/. As part of this technical procedure, Facebook is informed about which specific sub-pages of our website were visited by the data subject.
If the person concerned is logged in to Facebook at the same time, Facebook recognises which particular sub-page of our website was visited by the person concerned each time the person concerned calls up our website - and for the entire duration of his or her stay on our website. This information is collected via the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the "Like" button, or if the data subject posts a comment, Facebook associates this information with the personal Facebook user account of the data subject and stores the personal data.
Facebook always receives information about a visit of the data subject to our website via the Facebook component if the data subject is logged in to Facebook at the same time while calling up our website. This happens regardless of whether the data subject clicks on the Facebook component or not. If such transmission of information to Facebook is not desired by the data subject, he or she can prevent this by logging out of his or her Facebook account before calling up our website.
The privacy policy published by Facebook, which is available at https://facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subjects. In addition, various configuration options are provided that make it possible to prevent data transmission to Facebook. These applications can be used by the data subject to prevent data transmission to Facebook.
15. privacy policy on the application and use of Google Analytics (with anonymisation function)
On this website, the controller has integrated the Google Analytics component (with anonymisation function). Google Analytics is a web analytics service. Web analytics is the collection, recording and analysis of data about the behaviour of visitors to websites. Among other things, a web analytics service collects data on which website a person comes from (the so-called referrer), which sub-pages were visited or how often and for how long a sub-page was viewed. Web analytics are mainly used to optimise a website and to perform a cost-benefit analysis of internet advertising.
The operator of the Google Analytics component is Google Inc, 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, United States.
For web analysis by Google Analytics, the controller uses the application "_gat. _anonymizeIp". Through this application, the IP address of the internet connection of the person concerned is shortened by Google and anonymised when accessing our websites from a member state of the European Union or another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse traffic on our website. Google uses the data and information collected to, among other things, evaluate the use of our website and to create online reports showing the activities on our websites, as well as to provide us with other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by the controller and in which a Google Analytics component has been integrated is called up, the internet browser on the information technology system of the data subject automatically transmits data to Google via the Google Analytics component for the purpose of online advertising and the settlement of commissions. In the course of this technical procedure, the Google company obtains knowledge of personal information, such as the IP address of the data subject, which Google uses, among other things, to understand the origin of visitors and clicks and to subsequently generate commission statements.
The cookie is used to store personal information such as the time of access, the location from which access was made and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may transfer this personal data to third parties if this is technically possible and reasonable.
As mentioned above, the data subject can prevent the setting of cookies via our website at any time by adjusting the web browser used accordingly, thereby permanently preventing the setting of cookies. Such an adjustment of the internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. Furthermore, cookies already used by Google Analytics can be deleted at any time via a web browser or other software programmes.
In addition, the data subject has the option to object to and prevent the collection of data generated by Google Analytics that is related to the use of this website and the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via a JavaScript that no data and information about visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-ons in order to deactivate Google Analytics. If the browser add-on has been uninstalled or is deactivated by the data subject or another person under their authority, it is possible to reinstall or reactivate the browser add-ons.
Further information and the applicable Google privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/us.html. Google Analytics is explained in more detail under the following link https://www.google.com/analytics/.
15. privacy policy on the application and use of Google Remarketing
On this website, the controller has integrated Google Remarketing services. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to internet users who have previously stayed on the company's website. The integration of Google Remarketing therefore enables a company to create user-based advertising and thus show relevant advertising to interested internet users.
The operating company of the Google Remarketing Services is Google Inc, 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display ads on the Google network or on other websites that are based on individual needs and tailored to the interests of internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Google makes it possible to recognise the visitor to our website when he or she calls up successive websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the web browser of the person concerned automatically identifies itself to Google. In the course of this technical procedure, Google receives personal information, such as the IP address or the user's surfing behaviour, which Google uses, among other things, for the placement of interest-relevant advertising.
The cookie is used to store personal information, e.g. the internet pages visited by the data subject. Whenever our internet pages are visited, personal data, including the IP address of the internet access used by the data subject, is transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may transfer this personal data to third parties if this is technically possible and reasonable.
As mentioned above, the data subject can prevent the setting of cookies via our website at any time by adjusting the web browser used accordingly, thereby permanently preventing the setting of cookies. Such an adjustment of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Furthermore, cookies already used by Google can be deleted at any time via a web browser or other software programmes.
In addition, the data subject has the option to object to Google's interest-based advertising. For this purpose, the data subject must call up the link to www.google.de/settings/ads and make the desired settings on each internet browser that the data subject uses.
Further information and Google's current privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.
16. data protection provisions on the application and use of Google AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is an internet advertising service that enables an advertiser to place ads in the results of the Google search engine and in the Google advertising network. Google AdWords allows an advertiser to predefine certain keywords that will be used to display an ad in Google's search results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant web pages with the help of an automatic algorithm, taking into account the previously defined keywords.
The operating company of Google AdWords is Google Inc, 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is to promote our website by including relevant advertising on third-party websites and in the search engine results of the Google search engine and to insert third-party advertising on our website.
If a data subject accesses our website via a Google ad, a conversion cookie is stored on the data subject's information technology system via Google. The definition of cookies is explained above. A conversion cookie expires after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g. the shopping basket from an online shop system, have been called up on our website. Through the conversion cookie, both Google and the controller can track whether a person who has reached an AdWords advertisement on our website has generated sales, i.e. has made or cancelled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used to determine the total number of users served by AdWords ads, to determine the success or failure of each AdWords ad and to optimise our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the internet pages visited by the data subject. Whenever our internet pages are visited, personal data, including the IP address of the internet access used by the data subject, is transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may transfer this personal data to third parties if this is technically possible and reasonable.
The data subject may at any time prevent the setting of cookies by our website as described above by making the appropriate setting on the internet browser used and thus permanently prevent the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. Furthermore, a cookie set by Google AdWords can be deleted at any time via the internet browser or other software programmes.
The data subject has the possibility to object to Google's interest-based advertising. Therefore, the data subject must access the link www.google.de/settings/ads from each of the browsers used and make the desired settings.
Further information and Google's applicable privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.
17. privacy policy on the application and use of LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that allows users with existing business contacts to connect and make new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, UNITED STATES. For privacy matters outside the UNITED STATES LinkedIn Ireland is the responsibility of the Privacy Department of Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time one of the individual pages of this website operated by the controller and on which a LinkedIn component (LinkedIn plugin) has been integrated is called up, the internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding LinkedIn component from LinkedIn. Further information about the LinkedIn plugin can be found at https://developer.linkedin.com/plugins. In the course of this technical procedure, LinkedIn receives knowledge of which specific sub-page of our website was visited by the data subject.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific sub-page of our website was visited by the data subject each time the data subject calls up our website - and for the entire duration of his or her stay on our website. This information is collected via the LinkedIn component and linked to the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, LinkedIn associates this information with the personal LinkedIn user account of the data subject and stores the personal data.
LinkedIn receives the information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged into LinkedIn at the time of calling up our website. This happens regardless of whether the person clicks on the LinkedIn button or not. If such transmission of information to LinkedIn is not desired by the data subject, he or she can prevent this by logging out of his or her LinkedIn account before calling up our website.
LinkedIn offers the ability to opt out of email, SMS and targeted ads and manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame. The setting of such cookies can be refused at https://www.linkedin.com/legal/cookie-policy. The privacy policy applicable to LinkedIn is available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.
18. legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. Where the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, where the processing is necessary for the supply of goods or the provision of another service, the processing is based on Article 6(1)(b) GDPR. The same applies to such processing which is necessary for the performance of pre-contractual measures, e.g. in the case of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data is required, such as for compliance with tax obligations, the processing is carried out on the basis of Article 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our business is injured and their name, age, health insurance details or other vital information needs to be passed to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, the processing operations could be based on Article 6(1)(f) GDPR. This legal basis is used for processing operations that do not fall under one of the legal grounds mentioned above, if the processing is necessary for the purposes of the legitimate interests pursued by our company or by third parties, unless those interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data. Such processing operations are permissible in particular because they were explicitly mentioned by the European legislator. It considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence, GDPR).
19. the legitimate interests pursued by the controller or by a third party
Insofar as the processing of personal data is based on Article 6 (1) lit. f GDPR, our legitimate interest is to conduct our business for the benefit of all our employees and shareholders.
20. period for which the personal data are stored
The criterion for determining the storage period of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted if it is no longer required for the fulfilment or initiation of the contract.
21. provision of personal data as a legal or contractual requirement; requirement for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of not providing such data.
We would like to point out that the provision of personal data is sometimes required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information about the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for the data subject to provide us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any member of staff. The employee will inform the data subject whether the provision of the personal data is required by law or contract or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of not providing the personal data.
24. existence of automated decision making
As a responsible company, we do not use automated decision-making or profiling.
Current status: 11.03.2021 12:47